Work on storytelling
The challenge of this project was to present a variety of content (image archives, videos, drawings, jewelry photography) in a visually cohesive way. We chose to create an imaginary museum with a fairy as a guide, presenting the history of Van Cleef & Arpels.
Work on scenography
Keeping the scenography of the museum completely white, allowed us to highlight the brand's archives. A diversity of animation technics allowed us to create rhythm in the film and keeping each image as engaging as the previous one.
We 3D modelled two historical jewels: The Minaudiere and the Zip necklace.